WHAT ARE VALUES?
Put simply, company values are an organisation’s fundamental beliefs and deeply held principles. They set the tone for how your business interacts with customers, markets its products, and makes important decisions. When meaningful and constantly reinforced they help you form a solid brand identity, and enable sustainable long-term growth and the overall success of a business. Get the values of a company right, and a culture that you can be proud of will follow.
WHY EMBED VALUES?
When an individual’s values align with the company’s then they will:
1. Take pride in their work, enhancing the likelihood of getting it right first time, and reducing wasted time and cost.
2. Be more invested in their roles and more interested in going the extra mile.
3. Act autonomously, reducing the requirement for time sapping micro-management.
4. Reduce their absenteeism, saving money on sickness pay, and time and money on finding a temporary replacement.
5. Gel better with their colleagues, assist each other, and work well as a team.
6. Stay longer with the company, increasing their experiences and knowledge, and thus enhance client services and relationships.
7. Stay longer with the company, reducing the time and cost spent finding and training replacements.
HOW CAN YOU DECIDE THE RIGHT VALUES FOR YOUR BUSINESS?
Each business is unique, and as such will have a unique set of values they are looking to bring to life through their people.
Asking the following questions should help you to find the right values for your company:
1. What values will resonate with our customers?
2. What principles should guide our choices?
3. What do we want our company to be known for?
4. How will our values distinguish us from our competitors?
5. What qualities do we value in employees?
WHAT CAN I PROVIDE?
I can work with you, as a business owner, to:
1. Establish an employee forum comprised of employees at all levels of the business.
2. Brainstorm the types of behaviours that you want in your business.
3. Identify words to represent these behaviours (your values).
4. Decide if you want those words to be an acronym.
5. Clarify the positive and negative examples of behaviours for each value.
6. Obtain feedback from the rest of your employees.
7. Launch your values